Strategic user centered branding, wayfinding, and signage solutions for prominent healthcare, educational environments from concept to implementation.

User Experience Design

Using principles of user experience to develop a product that answers: Why have podcasts not become a mainstream form of entertainment? 


Music video filmed in studio and animated in Adobe After Effects and Illustrator.

Stanford Health Care - Wayfinding Master Plan

Client: Stanford Health Care
Role: Designer, KKA

Stanford Health Care provides leading medical services in the Bay Area. A survey of all 4 levels of the hospital was conducted to replace their existing signage. The result is a new wayfinding system that allows patients to easily navigate to their destinations using intuitive department addresses. A graphics guideline was additionally created for a seamless handoff between the client and fabricator for future needs.



Lucile Packard Children's Hospital, Stanford

Client: Lucile Packard Children's Hospital, Stanford
Role: Designer, KKA

With the new hospital expansion opening in 2017, the existing building signage is rejuvenated with updated graphics that align with the aesthetics of the new building. Wayfinding was developed to be similar, but unique to the needs of the occupied hospital. A revised map brochure was also created to help welcome and familiarize visitors into the rebranded space. 


Lucile Packard Children's Hospital, Stanford - Donor Wall

Client: Lucile Packard Children's Hospital, Stanford
Role: Designer, KKA

The donor and history wall was designed in anticipation of the expansion of the new hospital and thank those who have contributed to the ongoing efforts. Management included coordination with the client to ensure that all historic facts and donor names are accurately represented, preparing full size artwork for pixel-perfect wallcoverings and panels, and communicating with the fabricator for a seamless installation. 




Bing Concert Hall

Client: Stanford University
Role: Designer, KKA

Bing Concert Hall is Stanford University’s newest destination for performance art. A sign system was created to work in concert with the unparalleled architecture and enhance the unique and intimate experience of the space. 


UC Davis Shields Library Building Directory

Client: University of California, Davis
Role: Designer, Student Work

With over 3.1 million volumes, the Peter J. Shields Library at University of California, Davis spans over five floors. A successful map directory wayfinding redesign is not only highly necessary, but also essential for easy navigation and safety.


Volume App

Client: Independent Project
Role: Designer

Using principles of user experience and design through effective visual hierarchy, typography, and layout design to develop an application that answers: Why have podcasts not become a mainstream form of entertainment? 

  1. What is a podcast? Fairly new medium. Strong connotation to Apple products.
  2. Good podcasts are hard to come by. Anyone can upload a podcast. Selection can be overwhelming.
  3. No advertisements. Shared through word of mouth.
  4. Does not engage users, no personalization.
  5. Lack of monetization for podcasts. Podcasters sound like pitch men for products.



User Research

Conducted user research to identify podcast listening behavior using a 10-question survey on Survey Monkey. 



From the user research, a set of personas was developed to identify the goals and task of users: 

As a podcast user, I want to . . .

  1. Be able to listen to podcast as intuitively as “turning on the radio,” especially while driving.
  2. Have seamless integration between devices.
  3. Easily share episodes and quotes between friends/followers. 
  4. Receive personalized recommendations.
  5. Discover topics I care about and connect with other users and content creators.

User Flow & Site Map

User Flow

User Flow

Site Map

Site Map



Wireframe and user testing to identify pain points of the product and develop iterations towards final prototype. 



View this interactive prototype on UXPin.


The New Humans: Music Video

Client: The New Humans
Role: Designer

A 4-minute music video filmed in studio and animated in Adobe After Effects. Chosen as one of the top 3 finalist to be the official music video for the band The New Humans. 


Client: Reacts Ministries & Love the Kids
Role: Designer 

Nonprofit organizations providing food, housing, and education to children in remote areas of the world who are otherwise unable to afford these basic needs. Supporting pro bono graphics include logo design for their affiliated organizations, brochures, business cards, T-shirt design and signage for their annual benefit dinner.