Client: Independent Project
Using principles of user experience and design through effective visual hierarchy, typography, and layout design to develop an application that answers: Why have podcasts not become a mainstream form of entertainment?
- What is a podcast? Fairly new medium. Strong connotation to Apple products.
- Good podcasts are hard to come by. Anyone can upload a podcast. Selection can be overwhelming.
- No advertisements. Shared through word of mouth.
- Does not engage users, no personalization.
- Lack of monetization for podcasts. Podcasters sound like pitch men for products.
Conducted user research to identify podcast listening behavior using a 10-question survey on Survey Monkey.
From the user research, a set of personas was developed to identify the goals and task of users:
As a podcast user, I want to . . .
- Be able to listen to podcast as intuitively as “turning on the radio,” especially while driving.
- Have seamless integration between devices.
- Easily share episodes and quotes between friends/followers.
- Receive personalized recommendations.
- Discover topics I care about and connect with other users and content creators.
User Flow & Site Map
Wireframe and user testing to identify pain points of the product and develop iterations towards final prototype.
View this interactive prototype on UXPin.